Premier League is getting stronger and stronger on all fronts as we move into the 2017-18 season. Take for example the value of all 20 premier league shirt sponsorship deals which has reached over £230.5 million for only 2017-18 season, it dwarfs other league like Bundesliga and La Liga where total is around £100 to £130 million mark. We take a look at all 20 premier league clubs shirt sponsorship deals.
Manchester United signed a massive £53 million a year shirt sponsorship deal with American car company Chevrolet in 2013 for the 7 year contract which is the biggest in sports history by far. Arsenal also signed a £30 million a year deal with Emirates which includes naming rights of the stadium while Chelsea recently announced a massive £40 million a year deal with Japanese car tyre manufacturer Yokohama which is a 5 year deal worth £200 million. These deals and figures goes to show how lucrative premier league has become not only for the teams but for the sponsors.
Currently if we combine all 20 premier league clubs shirt sponsorship deals you will get a £226 million a year just from shirt deals and compare that to other big european leagues premier League leave others in its shadows. German Bundesliga’s 18 clubs has shirt sponsorship deals in region £101 million a year in total and thats less than half of what Premier league clubs get. Today we take a look at each and every premier league clubs shirt sponsorship deals and the contract details.
|1||MANCHESTER UNITED||Chevrolet (US)||£53m||7 Year deal (2014-21)|
|2||CHELSEA||Yokohama (Japan)||£40m||5 Year deal (2015-20)|
|3||ARSENAL||Fly Emirates (UAE)||£30m||5 year deal (2014-19)|
|4||LIVERPOOL||Standard Chartered||£25m||3 year deal (2013-16)|
|5||MAN CITY||Etihad Airways (UAE)||£20m||10 year deal (2011-21)|
|6||TOTTENHAM||AIA (China)||£16m||5 year deal (2014-19)|
|7||EVERTON (new)||SportPesa (Kenya)||£9.5m||5 year deal (2017-2022)|
|8||WEST HAM||Betway (Malta)||£6m||3.5 year deal (2015-18)|
|9||SOUTHAMPTON||Vigin Media (UK)||£6m||3 year deal (2016-19)|
|10||NEWCASTLE UNITED (New)||Fun88 (China)||£6.5m||3 Years (2017-2020)|
|11||CRYSTAL PALACE (new)||ManBetX||£6m||Multi-Year Contract|
|12||STOKE CITY||Bet365 (UK)||£3.5m||3 Year deal (2015-18)|
|13||SWANSEA CITY (new)||Letou||£3.3m||2 year contract (2017-19)|
|14||WEST BROM (new)||Palm (China)||£3.5m||2 years (2017-19)|
|15||LEICESTER CITY||King Power (Thailand)||£2m||Long term deal since 2010|
|16||WATFORD (new)||FxPro||£2m||3 Year (2017-20)|
|17||BURNLEY FC||Dafabet||£1.5m||2 year deal (2016-18)|
|18||AFC BOURNMOUTH (new)||M88||£1.5m||2 Year (2017-2019)|
|19||BRIGHTON & HOVE ALBION||American Express||£1m||Multi-Year deal since 2013|
|20||HUDDERSFIELD (New)||Ope Sports||£900,000||Multi-Year deal from 2017|
Massive Foreign Sponsors of Premier League Clubs:
14 of the 20 premier league clubs have shirt sponsorship deals with foreign companies and that goes to show the international following the premier league has. Middle East, Asia and USA companies has the big deals with top 5 clubs and overall 14 of the current 20 premier league shirt deals. We recently covered an article on how foreign companies are spending big on shirt sponsorship deals in Europeal football.
Premier League Tv rights deal which comes into play from 2016-17 season plus clubs individual kit suppliers and shirt sponsorship deals are putting a massive gap between clubs from premier league and the other top 5 european leagues.
|LEAGUE||TOTAL||CLUBS||AVERAGE PER CLUB|
|Spanish La liga||£82m||20||£4.1m|
|French Liga 1||£70m||20||£3.5m|
|Italian Serie A||£61m||20||£3m|