UEFA has announced that a total of €399.8 million will be distributed among clubs participating in 2016-17 UEFA Europa League (that include clubs in qualifying round). We take a look at where do this €399.8m comes from and what system UEFA use to distribute this money among clubs from all around Europe.
Before we get into distribution system, we take a look at how this money is generated. The gross revenue from all UEFA’s club competition is centralized and put in a single pot. UEFA estimate the revenue and for 2016-17 season’s Champions League, Europa League and Superb cup it is estimated that around €2.35 billion will be generated. From that that total gross revenue UEFA deducts 12% (€282m) to cover admin and competition related costs. Another 8.5% (€199.7m) to be distributed to clubs and FAs in solidarity payments.
From the remaining €1.86 billion another 8% is resevered for European football and remaing with UEFA. Rest €1.718 billion is distributed among clubs in both Champions League and Europa League. Champions League get the bigger share of around €1.3 billion while Europa league gets around €399.8 million.
UEFA Europa League 2017 Prize Money: So the total of €399.8 million allocated for Europa League is distributed in two pots with the ratio of 60:40. A). Fixed Amount payments. B). Market Share (Variable payments).
A). Fixed Amount Payments (€239.8 million): This pot is distributed among all europa league participants on how and where they finish in the competition.
B). Market Pool Payments (€160 million): distributed according to proportional value of domestic tv market from which the club is from. For example Teams from England, Spain, Germany get larger chunk while teams from Ukraine, Belgium etc get less money.
|STAGE||Total Available For Performance Related Payments: (€239.8 million) + Market Pool: (€160m)|
|Qualifying & Playoffs||€215,000 for first qualifying round, €225,000 for second qualifying round, €220,00 for third and €235,000 for play-off losing teams who won’t qualify for group stages|
|Participation Bonus||€2.6 million (Guaranteed) for each 40 teams who play in the group stages|
|Performance Bonus||€360,000 for every win & €120,000 for a draw|
|Group Stage Bonus||€600,000 to group winners and €300,000 for group runnerups|
|Round of 32||€500,000 for each of the 32 teams|
|Round of 16||€750,000 for each of the 16 teams|
|Quarter-Finals||€1 million for each of the 8 teams|
|Semifinals||€1.5 million for each of the four semifinalists|
|Runnersup||€3.5 million for runners-up team|
|Winners||€6.5 million for winners|
|Market Pool||It depends on what country the club comes from and how many matches they play in the competition. Market pool for english clubs is higher due to english tv market while clubs from Greece or Israel will get alot less from market pool.|
|Potential Total||Winner of 2016-17 Europa League can earn between €15 to €17 from “performance related” pot. Plus Market pool money which can easily elevate total earnings of winners from England, Spain, Germay or Italy around €25 million (prize money + market pool)|
So what is the potential earnings of Europa League winners ? Winners of Europa League can earn between €13 to €15.71 million in fixed amount payment, depending on their performances. Plus they can earn another €10 to €12 million on market pool payment depending on the country the club comes from. For example if Manchester United were to win the Europa League they can earn around €15 million from fixed amount portion and another €12 million in market share taking their potential earnings from Europa League to €25 to €27 million if they were to win the competition.