We all know that kit suppliers deal of major european club teams are very lucrative ones for both the club and the brand and we have covered couple of in depth analysis on European football shirt sponsorship and also the most expensive football kit deals but what about the International teams and kit sponsorship ? How do the national federations fair compare to club deals ? Here we take a look at some of the most expensive kit deals in international football today.
Germany record breaking Adidas deal: Adidas extended their historical kit deal with current world champions Germany to atleast 2022 and it also became the most expensive kit deal in football worth €50m a year. at the international level.
Current England kit suppliers Nike who pay English FA around €34.5 million a year for 8 year deal are set to ditch the contract in 2018 when its expire. Largely down to underwhelming performances of England team at the major tournament. Specially that humiliating exit in the hands of Iceland in Euro 2016. underArmour are already in talks with English FA and they are likely to become new England kit suppliers after Nike deal expires in 2018.