Even though TV rights money continue to be the biggest source of yearly income for Premier League but the shirt sponsorship and Kit suppliers deals are also integral part of Clubs financial health. Nike and Adidas use to dominate Premier League clubs kit contract but in the recent years a few other brands has also sneaked in taking a chunk from the most marketable football league.
We take a look all premier league clubs current kit suppliers deals where Manchester United’s Adidas kit contracts is by far the biggest taking in £75m a year while United also enjoy most lucrative shirt sponsorship with American car company Chevrolet where they are paid around £53 million a year making United kit as the most valuable not only in Premier League but also in the world.
|NO#||CLUB||KIT MAKERS DEAL (YEARLY)||SHIRT SPONSORSHIP (YEARLY)||TOTAL (YEARLY)|
|1||MANCHESTER UNITED||£75m (Adidas)||£53m (Chevrolet)||£128m|
|2||CHELSEA||£30m (Adidas)||£40m (Yokohama)||£70m|
|3||ARSENAL||£30m (Puma)||£30m (Emirates)||£60m|
|4||LIVERPOOL||£28m (New Balance)||£25m (Standard Chartered)||£53m|
|5||MAN CITY||£12m (Nike)||£40m (Etihad) including stadium naming rights||£52m|
|6||TOTTENHAM||£10m (Under-Armour)||£16m (AIA)||£26m|
|7||EVERTON||£6m (Umbro)||£5.3m (Chang Beer)||£11.3m|
|8||NEWCASTLE||£5m (Puma)||£6m (Wonga)||£11m|
|9||WEST HAM||£4m (Umbro)||£5.7m (BetWay)||£9.7m|
|10||SUNDERLAND||£4m (Adidas)||£5m (Dafabet)||£9m|
|11||ASTON VILLA||£3.75m (Macron)||£5m (QuickBooks)||£8.75m|
|12||SWANSEA CITY||£2m (Adidas)||£4m (GWFX)||£6m|
|13||STOKE CITY||£2.5m (New Balance)||£3m (Bet365)||£5.5m|
|14||SOUTHAMPTON||£4m (Adidas)||£1m (Veho)||£5m|
|15||WEST BROM||£2m (Adidas)||£1.2m (TLCBET)||£3.2m|
|18||WATFORD||£1m (puma)||£1.4m (138.com)||£2.4m|
|20||NORWICH CITY||£1.2m (Errea)||£1m (Aviva)||£2.2m|
|16||LEICESTER||£1m (puma)||£1m (King Power)||£2m|
|17||CRYSTAL PALCE||£1m (Macron)||£750,000 (Mansion Group)||£1.75|
|19||BOURNMOUTH||£800,000 (JD Sports)||£750,000 (Mansion Group)||£1.55m|
Leicester City might win the league this season but it will be a huge task for them to repeat what they have achieved this season and thats largely down to financial power of traditional top 6 clubs in the league. There is a huge difference between United’s £128 million a year income (from their kit deals with Adidas and Chevrolet) compared to for example Leicester City who are barely get £2 million a year with their current deals with Puma and King Power.
If Leicester or any other bottom club were to become a consistent top of the table team they will have to perform great not only on the pitch but also off it with huge task of matching the marketability of clubs like United, Arsenal and Liverpool etc.