Premier league has gone from strength to strength in the last decade or so, you take any scale and premier league is fast becoming the bench mark of any professional sports league. From unique marketing strategy to extensive tv rights sale worldwide has enabled premier league to become by far the most watched professional league of any sport not only in UK/Europe but also in the world. The new domestic TV rights deal will get premier league clubs as much as £5.178 Billion while extensive overseas tv rights deal will also fetch another £3 Billion making a grand total of £8 billion for next three years.
But unlike the previous deals, the new overseas rights deals are mainly dominated by telecommunication companies around the world who will be offering premier league live coverage not only on TV but also on mobile and online streams making premier league coverage available to viewers on all devices. There are several high profile networks around the world who have signed tv deals with premier league and they are offering live coverage on all platforms.
For example in Australia, France, Germany, India and Poland Telecommunications companies has won the rights from next three years below are list of some of the mobile broadband companies who will be offering premier league on all devices/formats.
OPTUS (Australia) – £32.5 million a year
One of the biggest mobile service provided “OPTUS” has signed £32.5 million a year exclusive deal with premier league which will enable them to have dedicated 24/7 premier league channel and live coverage of every premier league game on mobile and online streams.
ALTICE (France, Monaco, Switzerland) – £72 million a year
Unlike the usual TV networks in France, ALTICE a telecommunication company has signed exclusive tv rights deal for Premier League in France and Monaco while they also have non-exclusive deal for neighbour countries like Switzerland, Andorra and Luxembourg. They also plan to have similar dedicated premier league channel plus live streams available on mobile to their subscribers.
Perform Group (Germany/Austria/Liechtenstein)
UK based “Perform Group” has signed a three year tv rights deal starting from 2016-17 season to show premier league live in Germany speaking countries. Their coverage will include live tv and mobile/internet streams.
NBC (USA) – £109.6 million a year
NBC has had premier league rights for the last three years and they signed 6 year extension till 2021. NBC’s premier league coverage is absolute bargain for US viewers as they not only offer maximum number of games live on TV but all NBC subscribers can watch each of the 380 live matches made available via mobile and NBC’s official online streams.
NC+ (Poland) – £10.5 million a year
Polish DTH platform NC+ has signed another tv rights extension for premier league and they will be offering live coverage on all platforms in poland with polish commentary and coverage.
Viasat & Viaplay (Finland/Sweden/Denmark) – £29 million a year
MTG group owned Viasat channels will be broadcasting premier league live on tv in three Scandinavian countries while they also reached an agreement for on-demand online/mobile streaming via “Viaplay”
Star Sports (India)
StarSports has held premier league rights for last decade or so and they have signed another extension till 2018-19 season. They only only offer live coverage on their 3 star india channels but also live streams of all 380 matches on mobile via their Hotstar and starsports.com applications.
Its so evident broadcasters around the world are trying to capture early market share of live mobile coverage and according to recent survey traffic on live mobile/tablet apps has increased by 30% in just last two years and this is only going to grow as we move away from conventional tv to on-demand online streams of both sports and tv shows.