Bayer Leverkusen has signed a kit deal with “Jako” and the kit deal was officially announced today, Friday, 05 February 2016 along with the the official home kit for Bayer Leverkusen for next season 2016-17. Jako is a germany brand and they will be replacing Adidas as Bayer Leverkusen’s official kit suppliers from the next season. More details about contract and the official home kit are listed below.
Jako will be paying around €2.2 million a year to Leverkusen in initial 2 year deal and both parties has an option to extend the deal for further one year. This is the first high profile kit deal signed by Jako and we might be seeing them alot in coming years.
| KIT CONTRACT | 2 years deal (2016 to 2018) with an option to extend further 1 year |
| KIT VALUE | €2.2 million a year |
New Jako Bayern Leverkusen Home Kit 2016-17 – Released
This is the new home kit for Leverkusen for the next season which comes in traditional colours but redical new design featuring hoop linnes and a gradient design just below the collar underneath club and Jako logos.
The major feature is the collar which comes in unique design. Jako produced the home kit with their trademark design pasted on the shoulder area and the text “Werkself” at the back of the collar area. All in all its a pretty sweet design but Leverkusen fans might have to get use to it before they embrace it.
Jako will be released two more kits (away and alternative) in the summer of 2016 and we will have official released pictures of both kits once they are released.
Honestly…€2.2M per year is a bargain for Jako and a sour deal for Bayer 04 … especially since they qualified for 2017 UEFA Champions league directly with all the exposure their brand name jerseys will have during the world class competition stage….keep in mind that Leverkusen has a marquee player in Chicharito….not to mention the tens of thousands jerseys that will be sold in Mexico the US and Latin America markets….surprised that Adidas let them go….unless is a protectionist contract since Jako is a German manufacturer….in either case….let’s see how long it takes for Bayer 04 and Chicharito fans embrace the new kits