Super Bowl 2016 will take place on 7th February 2016 and it will be the historical 50th edition but we are yet to know which two teams will compete in the super bowl 2016. But what we do know is the number of advertisers who have booked commercial spot in what will be the most expensive advertisement in history of Super Bowl.
CBS will be broadcasting the game live on TV and live streams throughout their website and mobile apps. CBS are going to charge as much as $5 million for a 30-second advert during the build-up show and the half-time commercials. Advertisement cost increased around 11% compared to last year’s Super Bowl where a 30-second advert costed around $4.5 million.
So what companies are confirmed to be advertising during several commercial sports of Super Bowl coverage ? below is the table showing each company’s ad spot, type of ad and makers.
| NO# | COMPANY | ADVERTISEMENT |
| 1 | ACURA | ACURA (American Honda) will advertise “NSX supercar” set to ship in spring 2016. (30 second ad in first quarter) |
| 2 | Avocados from Mexico | 30 second ad in the first commercial break. |
| 3 | Butterfinger (Nestle) | 30-seconds ad in the third quarter. Nestle’s “Butterfinger” returns to super bowl with focus on recent campaign “Bolder than Bold” |
| 4 | Coca-Cola | Ad spot is not disclosed yet but Coca-Cola are premium and regular super bowl advertiser and we might see Coca-Cola commercial during the half-time |
| 5 | Doritos | 2016 Super Bowl will see Doritos “crash the super bowl” type ad for the last time. Unlike previous years only 1 ad spot is given to Doritos. |
| 6 | Honda | 1 minute ad in third quarter introducing “2017 Honda Ridgeline truck” |
| 7 | Hyundai | two 30-second ads to be air in first quarter and second quarter. |
| 8 | Kia | 1 minute ad in third quarter. |
| 9 | LG | 1 minute ad during half-time introducing OLED technology based LG TVs (first ever super bowl ad for LG) |
| 10 | Mtn Dew | 30-second ad in second quarter featuring Mtn Dew’s “Kickstart” campaign |
| 11 | PAYPAL | 45-second ad in first quarter introducing paypal’s vision for future money (Paypal’s first ever ad in super bowl) |
| 12 | Pepsi | In game ad + another half-time advert by PepsiCo |
| 13 | Skittles & Snickers | One 30-second ad for both in first & second quarter, It will be Skittles second appearance in super bowl |
| 14 | Squarespace | 30 second ad in third quarter with campaign based on “build beautiful website in ugly internet” |
| 15 | Wix.com | 30-second ad during half-time showing “easy & free website creating” campaign |
There are number of other companies who are regular and will get the commercial spot. We will be placing all 2016 commercials right here on this page with their official youtube videos. So check back after the super bowl to catch all Super Bowl 2016 adverts.