UEFA has announced that a total of €510 million will be distributed among clubs participating in 2018-19 UEFA Europa League (that include clubs in qualifying round). We take a look at where do this €510m comes from and what system UEFA use to distribute this money among clubs from all around Europe.
Manchester United earned a whooping €44.5 million (£40m) for winning Europa League back in 2017 largely down to massive TV money allocated to premier league teams. Manchester United earned around €29,649,170 in market pool money plus another €14.9 million in performance related allocation. Since than UEFA has increased the prize money fund for 2018-19 season by around 30% compared to 2017 and we take a look how the Europa League clubs will benefit from this new cash windfall
Before we get into distribution system, we take a look at how this money is generated. The gross revenue from all UEFA’s club competition is centralized and put in a single pot. UEFA estimate the revenue and for 2018-19 season’s Champions League, Europa League and Super cup to be estimated around €3.25bn. From that total gross revenue UEFA deducts 12% (€295m) to cover admin and competition related costs. Another 7% (€227.5m) to be distributed to clubs and FAs in solidarity payments.
From the remaining fund another 6.5% is resevered for European football and remain with UEFA. Rest €2.55 billion will be distributed among clubs in both Champions League and Europa League. Champions League get the bigger share of around €2.04 billion while Europa league gets around €510 million.
UEFA Europa League 2018-19 Prize Money: So the total of €510 million allocated for Europa League is distributed in two pots with the ratio of 60:40. A). Fixed Amount payments. B). Market Share (Variable payments).
A). Fixed Amount Payments (€300 million): This pot is distributed among all europa league participants on how and where they finish in the competition.
B). Market Pool Payments (€210 million): distributed according to proportional value of domestic tv market from which the club is from. For example Teams from England, Spain, Germany get larger chunk while teams from Ukraine, Belgium etc get less money.
|STAGE||Total Available For Performance Related Payments: (€239.8 million) + Market Pool: (€160m)|
|Qualifying & Playoffs||€215,000 for first qualifying round, €225,000 for second qualifying round, €220,00 for third and €235,000 for play-off losing teams who won’t qualify for group stages|
|Participation Bonus||€2.6 million (Guaranteed) for each 40 teams who play in the group stages|
|Performance Bonus||€570,000 for every win & €190,000 for a draw|
|Group Stage Bonus||€1 million to group winners and €500,000 for group runnerups|
|Round of 32||€500,000 for each of the 32 teams|
|Round of 16||€1.1 million for each of the 16 teams|
|Quarter-Finals||€1.5 million for each of the 8 teams|
|Semifinals||€2.4 million for each of the four semifinalists|
|Runnersup||€4.5 million for runners-up team|
|Winners||€4 million for winners|
|Market Pool||It depends on what country the club comes from and how many matches they play in the competition. Market pool for english clubs is higher due to english tv market while clubs from Greece or Israel will get alot less from market pool.|
|Potential Total||Winner of 2018-19 Europa League can earn between €20 to €24 from “performance related” pot. Plus Market pool money which can easily elevate total earnings of winners from England, Spain, Germany or Italy around €45 million (prize money + market pool)|
So what is the potential earnings of Europa League winners ? Winners of Europa League can earn between €20 to €24 million in fixed amount payment, depending on their performances. Plus they can earn another €15 to €20 million on market pool payment depending on the country the club comes from. For example if Chelsea were to win the Europa League they can earn around €20 million from fixed amount portion and another €20 to €25 million in market pool taking their potential earnings from Europa League somewhere between €40m to €45 million if they were to win the competition.