Liverpool has announced a three year extension in the shirt sponsorship deal with Standard Charted which will take the contract to 2018-19. Liverpool first signed the shirt sponsorship with british bank Standard Charted back in 2010 and the initial 6 year contract was worth £20 million per season. But the new extension will earn Liverpool £30 million per season.
Liverpool Contract Extension with Shirt Sponsors Standard Charted:
Liverpool and standard charted have been in talks over the new deal for best part of last 6 months and finally both parties agreed on a 3 year extension with 50% increase in yearly cost which means now Liverpool will earn £30 million per season from 2016-17 season to 2018-19 season. 2015-16 season will be the last one with the old deal.
|Initial Contract||6 Years (2010-16)||£20 Million a year|
|Contract Extension||3 Years (2016-19)||£30 Million a year|
Liverpool shirt sponsorship deal with Standard Charted is the 3rd highest paid in the world behind Manchester United Chevrolet £53 million a year and Chelsea’s Yokohama deal which is worth £40 million a year. Here are the top 10 highest paid shirt sponsorship deals in the world.
Liverpool’s new deal with Standard Charted put them alongside the likes of Barcelona and Arsenal who both have £30 milliona a year shirt sponsor deals with Emirates and Qatar respectively.