Tottenham are looking pretty good to finish in the top 4 this season and if results go there way they might just win the premier league title. Club has been on the rise in last few years, new state of the art stadium announced and development work underway, Spurs are also in talks with Nike for the new bumper kit deal which will earn Tottenham around £30 million a year. Spurs current kit deal with “Under-Armour” is set to expire at the end of 2016-17 season and spurs are paid around £10million-a-year with the underarmour kit deal.
But talks with Nike are underway and David Levy is looking to match the new deal with that of traditional top 4 teams in premier league. Nike lost Arsenal and Manchester United to Pume and Adidas respectively and they want to get hold of a top team in premier league. Apparently there is a gentleman’s agreement between Spurs and Nike about a £30million-a-year kit deal if Spurs finish in top 4 this season and the next before the move to new stadium in 2018.
Tottenham’s bargaining chip is the fact that Nike desperately need a top name in premier league and looking at the table its no wonder Nike has set their sights on securing a longterm deal with Tottenham. Having said that Spurs still has a contract with Under armour till the end of 2016-17 season signed back in 2010.
Spurs are also set to sell stadium naming rights for the new stadium which will be completed in 2018. Spurs has a lucrative 10 year deal with NFL which will ensure atleast two season NFL games at the new stadium in London for next 10 years.
Tottenham new stadium (yet to be named) is set to complete in 2018, while White Hart Lane will be demolished.
David Levy is keep on taking Tottenham brand to a whole new level and recent results on and off the field suggest new stadium and potential bumper kit deal combine with new stadium naming rights and financially shirt sponsorship deal will only make Spurs stronger in the coming years. Finishing in the top 4 consistently is the key which will get them Champions League football.
From 2016-17 season when the new premier league tv deal comes into play top clubs for England who will also play Champions League football are set to make around £130 to £150 million a year from premier league tv rights money plus another £70-£80 million if they qualify for knockout stages of champions league
Here is a short table showing how much Spurs can earn from 2016-17 season if they become a consistent top 4 team in premier league.
| SOURCE | POTENTIAL YEARLY INCOME |
| Premier League tv right | £130 to £150 million |
| Champions League Money (if they qualify for europe of course) | £70 to £80 million |
| Potential new kit deal with Nike | £30 million |
| Shirt Sponsorship & Stadium naming rights | £25 million |
| Gate Receipt & Hospitality | Set to rise from £35m a year to atleast £70 million a year with new stadium |
