Big clubs around Europe have signed lucrative kit deals in the past few years most notably Manchester United who signed a massive £75 million a year kit suppliers deal with Adidas and they also signed a record breaking shirt sponsorship deal with “Chevrolet” valued at £53 million a year. Chelsea also signed a £40 million a year shirt sponsorship deal with “Yokohama Tyres” quite recently. Other big teams around europe likes of Barcelona, Real Madrid, Bayern, Arsenal and PSG etc all have big kit deals.
Now there is another growing trend of training kit sponsorships. Manchester United were the the first high profile team to sign training kit sponsorship with DHL few years back where they earned £10million-a-year. They signed new training kit deal with “AON” at the start of 2013-14 season and that deal is worth £120 million for 8 years.
Chelsea has also announced their training kits sponsorship with thai soft drink company called “CARABAO”. The new deal will come into play from the start of 2016-17 season and “CARABAO” logo will be seen at the training kits, pre-match warm-up kits, press conferences apparel etc.
The new deal is worth around £10 million a year with a 3 year contract bringing in £30 million in total for next three years. Premier League clubs are not the only one to exploit more options to bring in extra revenue. FC Barcelona who has a massive £27 million a year kit deal with Qatar-Airways, now they are about to sign a new training kit deal with spanish gambling & gaming company called “Botemania”. The new 4 year deal is likely to be worth £59 million making it £14.7 million year.
| NO# | TEAM | SPONSOR | CONTRACT |
| 1 | Manchester United | AON | 8 year contract worth £120 million (£15m a year) |
| 2 | Barcelona | Botemania | 4 year contract worth £59 million (£14.7m a year) |
| 3 | Chelsea | CARABAO | 3 year contract worth £30 million (£10m a year) |
