Summer Olympics is the biggest sporting event which takes place every four year and Rio De Janeiro, Brazil will host the 2016 Summer Olympics starting from 5th August 2016 – 21 August 2016. There will be total of 306 competitions in 28 different sports categories where around 10,000 athletes are expected to take part in what will be massive sporting event.
Over the years Olympics has somehow lost its young viewers and IOC are determined to get Olympics more exposure to young generation and with that they came up with an idea of 24-hour dedicated “Olympics Channel” which will start it coverage in March 2016. Based in Madrid, Spain the Olympic Channel will be available English and you can have access to it throug online stream. Olympic Channel will also collaborate with domestic local channels worldwide in local languages.
IOC has already sold european rights to EuroSport parent company “Discovery” which will broadcast Olympics 2016 in many countries across Europe. Below is the list of TV Channels already confirmed as official broadcasters in different regions worldwide.
| COUNTRY | TV CHANNELS |
| United States | NBC (NBC will pay IOC around USD 4.38 billion to broadcast Olympics till 2020) |
| UK | BBC (BBC will continue to broadcast live Olympics atleast till 2020) |
| Australia | Seven Network (exclusive rights with atleast 10-15 hours of live coverage every day) |
| Canada | CBC (Canadian Broadcasting Corporation won the rights for 2014 and 2016 olympics) |
| New Zealand | SKY TV (Sky TV will broadcast live coverage of 2016 Olympics in New Zealand) |
| Pacific Island | Sky TV (Sky TV NZ will also won the rights to broadcast in pacific island countries) |
| Germany | ZDF & ARD (National channels of Germany won the rights for 2014 and 2016 olympics) |
| France | FT & Canal+ |
| Asian Region | Dentsu (IOC sold the rights to Dentsu who will resale to local broadcasters in 17 asian countries) |
| Indian Sub-Continent | StarSports (StarSports won the rights for south asian countries like India, Pakistan, Bangladesh, Maldives, Nepal, Sri Lanka) |
| China | CCTV |
| Europe Countries | SportFive (SportFive paid $300 million to acquire rights for Olympics 2014 and 2016 in some european countries, they will resell to local broadcasters) |
| Russia | NTV Plus (aquired rights from SportFive five to broadcast live coverage of olympics 2016 in russian regions) |
| Caribbeans | CBI (CBI Signed a deal to broadcast live Olympics 2016 in 20 countries in caribbeans) & ESPN production partner. (12 hours of live coverage every day) |
| Middle-East | ASBU (won the rights for olympics 2014 and 2016 in the middleeast with 12-15 hours of live coverage every day in gulf and other middle east countries) |
| Italy | Sky Italia & RAI (Sky Italia bought to rights for Olympics 2016 in Italy but they will share the live coverage with free-to-air italian national channel RAI) |
| South Africa | SABC (free-to-air south africa channel bought Olympics 2016 rights) & SuperSports |
| African Countries | SuperSport (IOC announced they have sold broadcasting rights in around 40 countries in Africa to SuperSport) |
| Ireland | RTE (Irish channel RTE will have live broadcasting + daily highlights rights for Olympics 2016 in Ireland) |